Leaving a year of turmoil and facing a year of uncertainty, businesses across the United States face challenges with setting goals for the new year with so many questions unanswered. At Praescient, we have decided to use the new year as a fresh start with positivity and new ideas to continue thriving. Although operations are mostly remote to support COVID-19 health measures, spirits are high and our work is keeping us as busy as ever.

Setting goals for your business is a necessity for continued growth and exceptional production. But, the most important mindset to be in while developing goals is to only set what your business can reach realistically. It is important to focus on what you can do, even when a global pandemic has told you what you cannot do. 

Marketing your business online is more important than ever, considering more client personnel are at home, in front of unclassified computer spaces, able to read your content. The key to marketing is to be creative, and capture the personality of the business, its ethos and its culture. With a new year in our hands, it is the perfect time to set marketing goals for the next months to upgrade your business’ social media presence that reflect the new beginnings of 2021 and beyond. 

CEO of Praescient Analytics, Katie Crotty, explains her plans for the new year, “At Praescient, we have chosen to set measurable goals for the new year with our outreach program, revolving around community engagement, celebration of employee personal and professional goals, and honoring the missions we serve. This year, we realize marketing is more important than ever. With a staff of motivated individuals with a superior skill set and Praescient optimism, goals keep us on track and always end in success.”

The world of business has transitioned to a virtual landscape, and will likely change the dynamics of the workforce for years to come, even after rules and regulations are lifted. In order to prepare for the likely condition of remaining virtual for the foreseen months, some goals important to set involve revisiting virtual marketing strategies, researching potential opportunities in different platforms and updating social media and website accounts for your business. 

This month, we have been exploring newer platforms and features, such as Instagram stories  and Handshake, to spread the word about different opportunities available to clients and recognizing our employees and their accomplishments. “We are striving to see these follower counts and impressions grow as the year progresses. We not only want to market our business, but share a piece of Praescient’s unique culture with a larger audience that recognizes that truly exceptional organizations can support vital national security missions that we take very seriously, but also possess the humility to crack a beer at 5pm and not take ourselves too seriously,” Crotty said. “This is what our clients crave. Real people who understand their problems with an honest desire to make the world a better place.”

To test success in the social media and marketing side, quantitative thinking and statistics to refer to leaves no questions whether goals are made or not. Great ways to instill and utilize this type of thinking relates to sales, social media traffic and recognition by other media outlets and organizations. 

“It is important to use and understand the tools that Instagram, Facebook, and Twitter, among others, provide. The different analytics afford insight to a company on what is working and what is not. It allows us the ability to understand what is resonating with our audience and where we can better ourselves – a process that any truly great organization is always striving towards” social media specialist, Kristina Mitten, said. 

With overarching marketing goals to increase social media presence and relations with media outlets, Praescient is excited to share our story across 2021 and beyond. Being real, raw, passionate, and inspired has always been a foundational cornerstone of our culture, and we are excited to find innovative ways to share that story with you all.